Amby superbrand.
(Ambassador - the first car to be manufactured in India. )
We can change the way an Ambassador looks, but then it will no longer be an Amby. This was amby maker Hindustan Motors one time punch line.
HM is one of the few car makers that refuses to let a great brand die. Ford persists with its Mustang, while GM has its sixth generation Corvette on the roads now. Merc for its part is always inspired by its SLK’s, while Rolls Royce aspires for a better Phantom constantly.
But there ends Amby similarity with the world beater brands. The likes of Phantoms and Corvettes while drawing styling ideas from the originals, have evolved technologically in each avatar. For the Amby the answer is written all over the wall.
If HM too can wake up, add life to the Amby brand-- instead of squeezing its last sinews--by styling it in tune with today's curves (pun not intended) and by tweaking the Isuzu power unit, then Amby and HM do have the right ingredients for the second drive.
C’mon CK Birla (HM belongs to the CK Birla Group) reach out to the die hard Amby enthusiasts.
If the most stoic automaker in the country Premier Auto can dream of a change, you well can!
1 Comments:
hi nana,
indeed its true how HM is neglecting and hence aloofing itself from the ambi enthusist.
but let me share you a secret with you. i live nearby the HM factory in hindmotor, calcutta.
sometimes its the workers who object to the change as birla group is a poor pay master and is very eager to deprive workers of their pensions and retirals.
hence nobody wants to unlearn things and put their effort on a new model.
the basic idea is to keeping themselves away from the company's interest and only work for the sake of working.
no welfare activity (at least pay the salary timely) for the workers, no loyalty to the company.
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