Revisiting sales and marketing chants, here is a 'clever clever' example. A friend who has just donned the role of an insurance marketer called another common friend now at Bangalore. Did it read call, nay he messaged "please call". This techie marketer at Bangalore, obviously was open to spend some hard earned dough, that he promptly dialled him.

Without engaging in small talk, the insurance guy started reeling out the policy options to this bewildered techie. After a non stop barrage this guy said, c'mon which one do you prefer. The caller, by now alert and on his guard said, "buddy am dropping in at your town next week end. We will finalise a deal by then." Not to be outdone the seller quipped " By the way don't forget your cheque book!"

Last heard this techie is totally mystified and constantly recites, " My B school ( A premier one though) never dealt on that sales model-- Tagging on the pre- sales cost as well on the buyer."