Am amusing note in The Economic Times-Brand Equity, Bawdy Copy Section.

The situation: Stayfree Commercial
Players: Prabhudas G Patel and McCann-Erickson (Ad agency)

While it may not be true that the dead tell no tales, McCann-Erickson seems headed for a bit of rough spot with a person it killed in a recent ad. The Victim, a Prabhudas G Patel, a Mumbai based tailor, is alive and kicking... hard. The commercial features a garlanded portrait of Patel in the background.

The note continues- Patel, his friends and relatives were understandably surprised to see this televised notice of his demise.

Media reports indicate, Patel has taken the agency to court over the commercial.

Well, it looks the commercials and the agencies gesticulation definitely did not entertain Patel.